How CouponSurfer Helped Launch Crest Whitestrips
|Introducing Crest Whitestrips, a breakthrough in tooth whitening. Whitestrips contain the same enamel-safe ingredient dentists use to get at stains beneath the surface of your teeth. In fact, Crest Whitestrips whiten teeth 10 times better than the leading whitening toothpaste!|
Crest needed to launch their new Whitestrips Dental Whitening System to online users in a cost effective manner.
In partnership with Performics, the leading pay-for-performance online customer acquisition and retention marketing company, CouponSurfer.com put together a promotional campaign to it's members using a coupon as a call to action. The coupon was targeted to users whose demographics suggested the highest interest in Crest Whitestrips. The coupon provided $5 off the regular price of $44.
The Crest Whitestrips campaign had an average conversion rate of 3.5%, exceeding expectations. In addition, the campaign significantly increased awareness of Crest Whitestrips among non-buyers.
"CouponSurfer's site easily exceeded a very challenging Customer Acquisition Cost goal for us. If you are looking for buyers this is a great website for advertising that I recommend."
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