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How CouponSurfer Helped Launch Crest Whitestrips

Introducing Crest Whitestrips, a breakthrough in tooth whitening. Whitestrips contain the same enamel-safe ingredient dentists use to get at stains beneath the surface of your teeth. In fact, Crest Whitestrips whiten teeth 10 times better than the leading whitening toothpaste!

Crest needed to launch their new Whitestrips Dental Whitening System to online users in a cost effective manner.

In partnership with Performics, the leading pay-for-performance online customer acquisition and retention marketing company, CouponSurfer.com put together a promotional campaign to it's members using a coupon as a call to action. The coupon was targeted to users whose demographics suggested the highest interest in Crest Whitestrips. The coupon provided $5 off the regular price of $44.

The Crest Whitestrips campaign had an average conversion rate of 3.5%, exceeding expectations. In addition, the campaign significantly increased awareness of Crest Whitestrips among non-buyers.

"CouponSurfer's site easily exceeded a very challenging Customer Acquisition Cost goal for us. If you are looking for buyers this is a great website for advertising that I recommend."
Performics, Inc.

Learn more how CouponSurfer.com can provide your company with a competitive advantage in promoting your products to on-line consumers. Please contact:

CouponSurfer.com, Inc. 1 DeAngelo Drive Bedford, MA 01730
Phone: 781.687.9616 x 103