COUPONSURFER.COM: ADVANCED TECHNOLOGY THAT PROVIDES ON-LINE ONE TO ONE MARKETING COUPON SOLUTIONS FOR DIRECT MARKETING PROGRAMS AND E-COMMERCE!

11/05/98 -- BEDFORD, MA - (www.couponsurfer.com) CouponSurfer.com a new online couponing site, simplifies the shopping experience of on-line consumers by providing a full spectrum of national brand coupons including department stores, fast food, grocery, on-line, travel and much more. CouponSurfer.com saves consumers time and money by eliminating the need for searching through newspapers or hundreds of Web sites.

"Up to now, on-line promotions have frustrated consumers with the lack of national brands, complicated web sites, or having to download special software to access coupons" said Adam Schwartz, CEO of CouponSurfer.com. "CouponSurfer.com solves these problems by making on-line coupons easy and convenient".

The Market:
The present demand for coupons is staggering, a $6 Billion market! With the increasing acceptance of electronic commerce, there is more and more of a need for on-line couponing and companies like CouponSurfer.com to provide sophisticated technology to drive it. Consumers are turning to the Internet in record numbers to search for coupons and a full 60% of consumers are predicted to use on-line coupons in the future. CouponSurfer.com is forecasting 500,000 registered users within 90 days of launch, traffic levels that are highly appealing to brands. From a recent Jupiter/ NFO study, Defining The Internet Shopper , Evan Cohen, group director, Data Research at Jupiter says Vendors shouldn't slash prices across the board, but strategic discounting will help commerce players to convert non-buyers into on-line purchasers.

Large Brands - Large Savings!
CouponSurfer.com lets you view coupons at your convenience with an interactive easy to use format. Create your personal favorites and shopping lists, search for coupons by particular product, by category, or browse all coupons. You can also be notified by email when specified coupons become available. Save time and money by eliminating the need for searching through newspapers or hundreds of web sites to find the coupons you need. CouponSurfer.com also includes many other interactive features only possible on-line. Initial launch brands include: AriZona Beverages, eToys, EveryCD, Florsheim, OfficeMax, PC Flowers, Net Nanny and others.

"CouponSurfer.com represents an innovative breakthrough in on-line promotions" said Darryl Vaughs, Senior Vice President of Marketing and Advertising at AriZona Beverages. "As an innovator in new age beverages, AriZona is excited with the strategic advantages CouponSurfer.com provides in creating awareness, stimulating trial, and encouraging repeat purchases in a fun way".

Not Just Coupons:
Unlike traditional coupons, CouponSurfer.com offers a total promotion package tailored for each individual brand. This package provides a sophisticated system for demographic/geographic targeting and real-time tracking of promotions to individual on-line consumers. CouponSurfer.com offers a secure and nationally available promotion vehicle to build branding, reduce retailer fraud, and lower effective promotion costs. Naturally, CouponSurfer.com has a coupon printing capability and supports dynamic coupon and bar code generation to create a personal coupon for each consumer, providing unparalleled audit controls to protect against fraud.

The site features custom applications using Allaires Cold Fusion 4.0. CouponSurfer.com was developed by roundpeg, a San Francisco based web development company that specializes in building effective Internet applications. www.roundpeg.com

Contact: Charles Vavruska, CouponSurfer.com
Voice: 781-687-9616
Email: press@couponsurfer.com