
New CouponButler Serves Personalized Coupons at Point of PurchaseBEDFORD & MAYNARD, Mass.--(BUSINESS WIRE)--Sept. 25, 2000 -- CouponSurfer.com (www.couponsurfer.com), provider of personalized online coupons from major brands, and LUMAPATH (www.lumapath.com), an Internet infrastructure company, have jointly introduced the CouponButler(TM), a unique Web tool that enables consumers to save money by presenting relevant coupons directly related to what they are buying as they shop online.The CouponButler uses LUMAPATH's Take Us With You! technology and is a quick, free download available from the CouponSurfer.com site and www.takeuswithyou.com. The small, unobtrusive toolbar travels with the consumer, illuminating whenever there are coupon savings relevant to the page the consumer is viewing. The CouponButler is an intelligent browser companion which offers consumers the opportunity to save before they buy. ``As far as I know, we are the first to offer such a real-time personalized savings experience online for consumers,'' said Adam Schwartz, CEO of CouponSurfer.com. ``Before, consumers could personalize coupons to match their shopping interests. Now the CouponButler serves them coupons on products they are purchasing when they are purchasing them.'' ``The CouponButler is an excellent application of our Take Us With You! online branding solution,'' said Robert Zurek, co-founder and CEO of LUMAPATH. ``It provides consumers with an immediate, automatic way to save and keeps them coming back to CouponSurfer's Web site.'' Take Us With You! was developed by LUMAPATH to deliver a unique service to on- and offline businesses by enabling them to bond with their consumers in a way that has not been previously available. The product was recently released after nine months of product development and beta testing, and is patent pending. LUMAPATH's premiere partners include: CouponSurfer.com, HealthSCOUT, Zagat.com, Gomez.com, MuseumShop.com, Internet Wire, Inc., and MVP.com.
About CouponSurfer.com CouponSurfer.com simplifies online shopping by providing major brand promotions at one site. Consumers view, search and personalize their coupons at an interactive, user-friendly site. Opt-in e-mail notifies shoppers when selected products or categories offer new savings opportunities, and the site is fully customizable to allow browsing by personal favorites, or user-selected products and categories. In its B2B applications, CouponSurfer's user-friendly software has proved effective in customized user-incentive Web site programs. Based in Bedford, Mass., CouponSurfer went live in 1998. About LUMAPATH Inc. LUMAPATH is an Internet infrastructure company, the provider of powerful, customized online branding solutions for on- and offline businesses. Easily integrated within a brand's current marketing program, LUMAPATH's flexibility enables partners to quickly deploy this high leverage branding solution to build consumer loyalty, with measurable results. Headquartered in Maynard, Massachusetts, LUMAPATH is funded by Hummer Winblad Venture Partners and Atlas Venture. LUMAPATH was founded by Robert Zurek and Andrew Gelfond in July 1999. Zurek, CEO and President, and Gelfond, Senior VP and Chief Technology Officer, have been at the forefront of Internet technology development at Powersoft and Sybase, as well as InterGroup Technologies and Lotus, respectively. Led by a senior management team with experience at such companies as Oracle, Pitney Bowes, IBM, Reebok, and Viacom, LUMAPATH's innovative product is poised to become an industry standard for online branding. Additional information about the CouponButler is available at www.couponsurfer.com. Information about LUMAPATH Inc. can be found at www.lumapath.com. The consumer product, Take Us With You!, is available at www.takeuswithyou.com.
|