E-BUYERSGUIDE.COM AND COUPONSURFER.COM TO PROVIDE SHOPPERS WITH INTEGRATED PROMOTION AND STORE RATING SERVICE

As a result of the alliance, shoppers for the first time can simultaneously access online promotions and the corresponding retailer ratings. "Our objective is to give shoppers access to all the tools they need to confidently select the most suitable promotions," said Adam Schwartz, founder and CEO of CouponSurfer.com. "By combining e-BuyersGuide's trusted user-generated ratings with CouponSurfer's comprehensive selection of promotional opportunities, we have developed a platform that helps consumers make a purchase decision while helping retailers increase the likelihood of closing a sale".

CouponSurfer.com members opt-in to receive coupons via e-mail in selected product categories from retailers who retain CouponSurfer.com to distribute their special offers to a targeted list of consumers. As a result of the alliance with e-BuyersGuide.com, consumers who receive coupons from CouponSurfer.com can now access the e-BuyersGuide.com 'Store Ratings', summarizing the consumer ratings for both Online and Off-line retailers in satisfaction and excellence categories, including an overview of site/store, product, price, customer service and delivery time.

"E-BuyersGuide.com is the only company collecting satisfaction data on both Online and Off-line retailers and this enables us to assist our members in making all their purchasing decisions and also provide a valuable service for our participating retail partners," said Schwartz. "As more retailers offer an integrated Online and Off-line product selection, we see our alliance as providing the most convenient and total solution for our members."

"One of the biggest obstacles for retailers, especially newer dotcoms, is getting past the trust barrier," said Irwin Barkan, chairman of e-BuyersGuide.com. "There are a lot of justifiably skeptical consumers out there who won't make a purchase until they know the retailer is credible. That's where our Store Ratings help -- by providing feedback direct from other consumers right at the point of purchase. Our background in retail store operations and market research in the shopping center world has provided keen insights in accurately collecting and analyzing consumer satisfaction. We know how to measure shoppers' actual opinions and collect data regarding real world stores as well as Online stores. Now CouponSurfer members can seamlessly access data on over 1,000 Online and Off-line retailers and then make an informed purchase."

About e-BuyersGuide.com
E-BuyersGuide.com saves consumers time and money before they shop on the Web by sharing the results of actual shopping experiences. E-BuyersGuide.com offers consumers and retailers real time access to the most current e-commerce information, sourced exclusively from both Internet and in-store shopping experiences. The free site, designed to empower and educate consumers to become successful online shoppers, was developed as a closely held business by founding investors Lindsay and Irwin Barkan because of frustrations with online shopping trips.
As a multi-channel market research company, e-BuyersGuide.com is pioneering cross-channel data gathering and analysis for the retail industry. Using proprietary, patent-pending technology and hardware, e-BuyersGuide.com is gathering data over the Web and in malls, combining the database into a single interactive source for industry analysis. Principals of e-BuyersGuide.com have been active participants in ongoing retail businesses and the shopping center industry. Data is free to consumers who join e-BuyersGuide.com and provide the quantifiable opinions. It is also available to e-commerce and other companies on a subscription basis in an effort to establish the best industry benchmarks for online customer service. E-BuyersGuide.com is privately held and based in Burlington, Massachusetts.

About CouponSurfer.com, Inc.

CouponSurfer.com simplifies online shopping by providing major brand promotions at one site. Consumers view, search and personalize their coupons at an interactive, user-friendly site. Opt-in e-mail notifies shoppers when selected products or categories offer new savings opportunities, and the site is fully customizable to allow browsing by personal favorites, or user-selected products and categories. In its B2B applications, CouponSurfer's user-friendly software has proved effective in customized user-incentive Web site programs. Based in Bedford, Mass., CouponSurfer went live in 1998.