e-tractions Strikes Deal With CouponSurfer.com to Reward Players Using its Web-Based Entertainment for One-to-One Marketing

Alliance Enables e-tractions To Integrate Value-Added Coupons From Select Merchants With Web-Based Entertainment To Increase Customer Loyalty

CouponSurfer.com offers coupons, rebates, free samples, discounts and other special money-saving promotions from both major Web-based and offline retailers and companies. It's interactive, user-friendly proprietary software has proved exceptional in the online incentives arena, helping its clients reward users, promote loyalty and add to the essential ``stickiness'' of their sites. CouponSurfer, Inc., is headquartered in Bedford, Mass.

``Our relationship with CouponSurfer provides us with an inventive way to make our Web-based entertainment for one-to-one marketing more meaningful to our clients and the players who visit their sites,'' said Michael Gauthier, e-tractions president and CEO. ``By inserting value-added coupons into the game-flow, players now have a greater incentive to stay and play, which benefits everyone.''

e-tractions' innovative marketing products and services are designed to entice and convert casual site traffic into loyal customers. Today's announcement enables e-tractions to distribute CouponSurfer's value-added coupons from select merchants as prizes to people who use their Web-based entertainment on customer sites. Unlike game portals, e-tractions' continually refreshable games are customized with the client's look and feel and targeted to the client's audience in order to maximize their respective marketing and branding efforts.

``An e-tractions entertainment marketing solution provides a superior return on investment to Web sites. Sweepstakes, contests and gift incentives are expensive, require fulfillment, and only a few of the visitors actually win something,'' added Gauthier. ``With entertainment marketing, every visitor gets an entertainment reward. Furthermore, e-tractions is affordable because its Web-based entertainment costs the same for one hundred or one million visitors.''

With CouponSurfer, e-tractions can enhance the attractiveness of a site by providing immediate turnaround for coupon fulfillment. Targeted ``couponing'' inside an e-tractions entertainment program allows a company to cross-sell products from the same brand, product partners or channel partners

e-tractions, a privately and institutionally funded company, works directly with clients to tailor engaging programs engineered to retain, profile, educate and entertain Web visitors in harmony with a company's specific business objectives. Using proprietary technology and a catalog of continually refreshable entertainment formats, e-tractions collects visitor clickstream and/or registration data during play sessions that is forwarded to clients for use in improving the ``stickiness'' of their sites. e-tractions' proprietary technology makes possible a customized coupon program for each visitor.

About CouponSurfer.com

CouponSurfer.com simplifies online shopping by providing major brand promotions at one site. Consumers view, search and personalize their coupons at an interactive, user-friendly site. Opt-in e-mail notifies shoppers when selected products or categories offer new savings opportunities, and the site is fully customizable to allow browsing by personal favorites, or user-selected products and categories. In its B2B applications, CouponSurfer's user-friendly software has proved effective in customized user-incentive Web site programs. Based in Bedford, Mass., CouponSurfer went live in 1998.

About e-tractions

e-tractions is the Bedford, Mass.-based developer of innovative entertainment tools for one-to-one web marketing. Created to dramatically improve the effectiveness of corporate websites, e-tractions provides advanced Web-based systems that offer incentives, education and entertainment, while targeting and influencing the right audience. e-tractions works directly with its clients to tailor engaging games designed to entice and convert casual site traffic into loyal customers.