RealTIME Media, CouponSurfer Bundle E-commerce Incentive Package

HAVERFORD, Pa.--(BUSINESS WIRE)--May 3, 1999--RealTIME Media, one of the Internet's leading promotions and sweepstakes management companies, and CouponSurfer.com, a leading provider of coupons and discounts on the Internet, today announced a marketing alliance allowing RealTIME Media to offer a bundled package of promotions and value-added coupons for its E-commerce clients.

The strategic partnership targets E-commerce merchants by giving consumers the chance to register for instant-win games and sweepstakes developed by RealTIME Media while automatically obtaining CouponSurfer.com discounts on popular products and services. Already signed up for the program are Lycos, Fleet Bank and RealTIME Media's own Web community, Prizes.com.

``This is one of the most exciting value-added packages we've ever offered our clients and, by extension, their customers,'' says RealTIME Media Vice President Charles Ruderman. ``Now, when we develop a sweepstakes, contest or promotion for a client, we can tie-in CouponSurfer.com's incentive offers to increase the likelihood of consumer purchase and brand awareness of that client. Together, it's a great mechanism to build E-commerce.''

The promotional packages offered jointly by the two firms seek to increase both sales and brand loyalty by providing an online ``gift basket'' of discounts to the client's audience. Coupon choices will vary so as to complement each particular E-commerce merchant's inventory.

RealTIME Media develops contests and promotions that feature a patent-pending ``Scratch and Win'' technology that instantly notifies winning players about their prizes. The Lycos promotion centers on Mother's Day and allows those individuals who enter the online sweepstakes the opportunity to receive offers from CouponSurfer.com. Similarly, RealTIME Media's promotion for Fleet Bank provides incentives for people opening Fleet One Gold Accounts. After registering online, users select from money-savings offers provided by CouponSurfer.com merchants such as NetGrocer, OfficeMax.com and Beyond.com.

``Traditional retail coupons are still enormously popular to the tune of $3 billion redeemed per year. So it is a natural progression for us to combine strengths with CouponSurfer.com with the singular goal of providing the most sophisticated incentive programs available on the Internet. Already we are receiving tremendous positive response from E-commerce clients who seek to complement our promotions with a buying incentive component. Coupons are the logical next step,'' says Ruderman.

Besides offering a bundled package to E-commerce clients, RealTIME Media's own community site, Prizes.com is also including CouponSurfer.com as an added incentive to registered members who play one or more of the site's many contests and games.

``Online couponing is the most rapidly growing market segment on the Internet,'' says Adam Schwartz, CEO of CouponSurfer.com. ``With our Lycos Mother's Day bundled promotion, RealTIME Media and CouponSurfer.com are proving that more is more. That's because RealTIME Media's instant-win promotions practically guarantee above-average numbers of consumers flowing toward E-commerce destinations while CouponSurfer.com's valuable coupons ensure that those consumers feel rewarded for making a purchase.''

About CouponSurfer.com

CouponSurfer.com (www.couponsurfer.com) simplifies online shopping by providing major brand promotions in one location. Consumers view, search and personalize their coupons at an interactive, user-friendly site. Email notifies shoppers when selected products or categories offer new savings opportunities, and the site is fully customizable to allow browsing by personal favorites, or user-selected products and categories. Based in Bedford, Mass., CouponSurfer.com went live in 1998.

About RealTIME Media, Inc.

RealTIME Media, Inc. (http://realtimemedia.com), based in Haverford, Pa., is the leader in the design and implementation of instant-win prize and incentive-based promotions over the Internet for major corporations such as Lycos, Microsoft, National Football League, Ford Motor Credit, CBS MarketWatch.com, Track Data Corporation, Delta Air Lines, Norwegian Cruise Lines, Rolling Stone Magazine, The Weather Channel, CDnow, CyberCash and Yahoo!. By incorporating cutting-edge promotional technology, including the patent-pending instant ``scratch and win'' games now played extensively on the World Wide Web, the Company is a pioneer in developing custom promotions and syndicated online games as well as executing strategic online advertising and marketing campaigns.