PLANET U AND COUPONSURFER.COM ANNOUNCE ONLINE MARKETING PARTNERSHIPSAN FRANCISCO, CA- March 10, 2000 -- planet U, Inc., the online promotions network for the consumer goods industry, and CouponSurfer.com, a leading Internet-based promotions company, today announced a marketing agreement under which the services of both companies will be made available at each company's respective Web site.Beginning March 10, planet U and CouponSurfer.com will provide simple links to each other's sites: www.upons.com and www.couponsurfer.com. The link to CouponSurfer.com will be located on the planet U coupon summary page, while the CouponSurfer.com Web site will contain an image link to planet U on its main screen, as well as a text link under its "grocery section." "CouponSurfer.com and planet U have created a portal for great savings," said Bill Purcell, CEO and founder of planet U. "This partnership provides an added value to consumers by offering an interactive and engaging medium for targeted promotions. It provides convenient 24-hour-a-day, 7 days a week savings to consumers based on their individual needs." "planet U and CouponSurfer.com will provide a variety of offerings to consumers," said Adam Schwartz, chief executive officer of CouponSurfer.com. "Our Internet coupons will both expand the breadth of offers to our consumers and deliver an increased return on investment for marketers and retailers."
About CouponSurfer.com
planet U Internet Coupons The "Net-to-Direct Mail™" U-pons Internet coupon program offers securely printed coupons that are mailed directly to the consumer via first class mail. These coupons can be redeemed at hundreds of thousands of retail outlets that accept paper coupons. With the "paperless" U-pons Internet coupon program, coupons are transferred electronically to the retailer's point-of-sale system. When a customer visits their local retail store and presents their frequent shopper card, the savings are automatically deducted from the total purchase. About planet U planet U is the online promotions network for the consumer goods industry that most effectively connects manufacturers, retailers, and consumers. planet U provides manufacturers and retailers with the capability to deliver highly personalized and targeted promotions across its network of retailer Web sites, representing more than 9,000 retail locations, and Web partner sites. In 1999, the company entered into an agreement with News America Marketing, a division of News Corp. (NYSE: NWS), to represent planet U's Internet coupon technology as part of its SmartSourceTM portfolio of consumer promotion products and services for consumer packaged goods manufacturers. planet U is located in San Francisco, California. (www.planetu.com)
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Jack Jackson
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