CouponSurfer.com Provides Free Jump Start Kit for Brick and Mortar Merchants to Use Online Coupons to Drive Offline Purchases
Shows Merchants How to Leverage Unique Benefits of Online Coupons
Bedford, MA (January 4, 2001) -- CouponSurfer.com, a leading provider of coupons and discounts on the Internet, today announced the release of it's free white paper, 'Using Coupons to Drive Online Users to Make Offline Purchases'. The white paper is designed to educate brick and mortar merchants on the fastest growing component of online advertising - online coupon programs.
"The biggest question brick and mortar merchants are asking is how can I use the Internet to drive sales?" said Adam Schwartz, CEO of CouponSurfer.com. "Online advertising can be an overwhelming mix of acronyms and technologies. Our white paper is designed to navigate merchants through the process and to provide them with the information they need on real-time reporting, ROI, security, and other aspects of online coupons".
Online Coupons is Key Mechanism for Brick and Mortar Merchants
The rapid growth of online coupons is in stark contrast to the banner ad, which has faced declining response rates. Online coupons offer unique benefits to both consumers and merchants to clearly provide a more cost effective method of acquiring and keeping customers than traditional and online banner advertising.
Online Coupons Are A Required Promotion to Drive Sales
"Along with Jupiter Research, our survey data has shown that online activities have a large influence on offline spending, even more so than online spending." said Irwin Barkan, Chairman of E-buyersguide, a leading multi-channel market research service. "This white paper is a must read for Brick and Mortar merchants to effectively use the Internet to drive online users towards offline purchases".
Included in the CouponSurfer.com White Paper:
- Eleven benefits of using online coupons to drive offline purchases
- How to measure the ROI of an online coupon campaign
- The rise of the online coupon provider
- Ten questions to ask before running an online coupon program
The CouponSurfer.com White Paper is free to brick and mortar merchants and can be downloaded at http://www.couponsolutions.com/paper
About CouponSurfer.com, Inc.
CouponSurfer.com simplifies online shopping by providing major brand promotions at one site. Consumers view, search and personalize their coupons at an interactive, user-friendly site. Opt-in e-mail notifies shoppers when selected products or categories offer new savings opportunities, and the site is fully customizable to allow browsing by personal favorites, or user-selected products and categories. In its B2B applications, CouponSurfer's coupon software has proved effective in customized user-incentive Web site programs. Based in Bedford, Mass., CouponSurfer went live in 1998.
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